这几个步骤教你打造出最美产品描述
据悉，写产品描述可能是电商企业面临的一大难题，那么电商卖家应该如何写产品描述呢？
首先，如果产品描述不好，缺乏兴趣就无法刺激消费者购买，或者消费者无法做出购买决定，因为信息不足。
第二，如果你直接复制制造商的产品描述，这实际上对SEO非常不利。到目前为止，虽然谷歌不会因为内容重复而惩罚网站，除非它重复欺诈内容，但当多个电子商务网站的产品描述重复时，谷歌只会在搜索结果页面上显示其中一个网站。
考虑到如何编写产品描述（写作格式）和发布产品描述不良（转化率低或内容相同）的风险，电子商务可以使用一些机械方法来编写产品描述。事实上，这很简单。首先，试着构思产品，重新编辑制造商的描述，然后这样做：
专注于写作，比如性能，或者如何使用。例如，现在想象一下，你需要给勺子写一个产品描述。你可以这样描述勺子又大又深，比如：“This soup spoon has a large bowl但是记住，只需要一笔带过来。
在写产品描述时，要注意一点，然后从这一点延伸到产品的好处。之前描述的勺子很大很深，好处也要联系到这一点，也就是和小勺子相比，大勺子喝汤的时候不需要舀很多次，比如:“This soup spoon has a large bowl, so you get more soup with each bite”。
第三步是添加单词、短语或标志，使产品描述更加清晰。刚才汤匙的描述其实有点模糊，不清楚为什么汤匙的bowl很大。大法怎么样？然后添加一些句子，使产品描述相对清晰：“This soup spoon has a large bowl. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”。
汤匙乘汤的部分叫bowl，但是很多消费者不知道bowl是什么意思，所以你要在描述中解释一下:“This soup spoon has a large bowl meant to hold and carry soup to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”。
反复阅读产品描述，首先检查是否有可替代的单词或重复次数过多的单词。
刚才的汤匙描述只有42个字，但“soup“这个词出现了五次。事实上，这是非常糟糕的，因为我们描述的是勺子而不是汤，但如果我们只改变单词，重复的单词就不会那么多了。一个替代品”soup方法是具体到什么汤，比如用“bisques and broths”代替。
你们可以这样写：“This soup spoon has a large bowl meant to hold and carry bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”。
使用单词变体也可以减少单词重复，例如使用“soupy”替代“soup例如：“This soup spoon has a large bowl meant to hold and carry bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite。”
然后你可能需要添加动词，汤匙描述已经很好了，但你仍然需要“hold and carry”换成“haul事实上，这也是为了减少重复词。所以汤匙的描述成了：“所以汤匙的描述成了：“This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”。
就像Google 像Docs或Hemingway这样的应用程序可以帮助检查拼写和语法。如果产品描述通过拼写和语法检查，请再读一两遍，然后发布。最后的成形是：“最后的成形是：“最后的成形是：”This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”。
您可能有一个可行的产品描述，但您仍然需要再次润色。以勺子描述为例，您可以尝试添加句子，设定基调，添加可以引起消费者联想的句子，例如勺子描述可以改为：“Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”。
卖家可以尝试在产品描述中添加呼吁消费者购买的句子，以勺子为例，“you get more soup with each bite“这句话改名为呼吁消费者购买的句子，比如:“Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. You could take three times as many bites, or you could buy this soup spoon and slurp large”。