发展中国家众筹潜力报告（英文版） 郭俊鑫出任伟视捷中国首席执行官
Crowdfundingisaninnovationinentrepreneurialfinancethatcanfuel“theRiseoftheRest”globally
WhatwouldtheworldlooklikeiftherewereSiliconValleyseverywhere?Whil
amhappyforinnovativeentrepreneursinSiliconValley
ampassionatelyfocusedonhelpingtocreate“theRiseoftheRest”sothatentrepreneursgloballycanbuildsuccessfulbusinesses.Thisinitiativeistocreatefocusandactionincitiesandtownsofallsizes,toformentrepreneurialecosystemsthatcanigniteinnovation,createjobsandgroweconomies.
Inthepast,becauseofthehighcostoftechnologydevelopment,lackofmobile/webinfrastructureandrestrictivefinancialregulations,entrepreneurshadtotraveltoplaceslikeSanFranciscoorBostontofindthetechnologiesandinvestorstobuildtheircompanies.Formost,thiswascostprohibitiveandlogisticallyimpossible.Entrepreneursha
morechallengingtimeexecutingtheirplansandpotentialinvestorswerescarce.
Today,technologydevelopmentcostsareplummetingandtoolsareavailabletobuildsoftwaremorerapidlyandcheaplythaneverbefore:
•Onethirdoftheworld’spopulationhasaccesstotheInternetand,accordingtotheUnitedNations,approximately85percenthaveaccesst
mobilephone.
•BasedontheadoptioncurveoffeaturephonesinAfrica,itispossiblethat40percentofpeoplelivinginAfricawillhaveaccesst
smartphonewithinfiveyears.
•Innovativenewbroadbandsolutionsarebecomingavailableandsmartphonepenetrationisgrowingascostsdeclineanddemandincreases.
•Withanincreaseinconnectivity,newandlargermarketsforgoodsandservicesarenowavailableandweneedtalentedentrepreneurstocreateinnovativesolutionstocustomerneeds,tocreatejobs,anddriveeconomicandsocialstability.
Nowwearereadytoaddressthelackofcapitalforentrepreneursthroughinnovationinthefinancialmarketsthatleveragesthesetechnicaladvances.
Ibelievethatequity,debt,andrewards-basedcrowdfundingopennewpossibilitiesforfundingmoreentrepreneursinmoreplacesaroundtheworld.Thesechangesenableentrepreneurstoutilizesocialmediaandthewebtoofferrewards,ownershipo
sharedvision,orevenequitystakestopotentialinvestors.Crowdfundingwebsitesarecreatingtransparencyandmoreopencommunicationbyenablinginvestorstoengagewiththesecompaniesovertimetomonitortheirprogressandcontinuetosupporttheirsuccessasthecompanygrows.ThistechnologymakesitpossibleforanentrepreneurinKenyatomoreeasilyengageinvestorsandcustomersanywhere;whetherthatbelocally,thediaspora,orwithothersanywhereintheworld.
Foreword
Acknowledgements
AbbreviationsandAcronyms
ExecutiveSummary
1.TheStateofCrowdfundingToday
Introduction
Crowdfundingmodels
Crowdfundinvestingplatforms
Thebenefitsofcrowdfunding
Enablingfactorsandconstraints
2.CrowdfundingandtheOpportunityintheDevelopingWorld
Status
Opportunitiesforcrowdfundinginthedevelopingworld
Crowdfundingrisk
fraud,failureandfulfillment
3.PolicyandRecommendationstoEnableCrowdfunding
Anopportunitytoleapfrogthedevelopedworld
Decisionframeworktoevaluatetheopportunityforcrowdfundinvesting
Recommendationsforgovernments,NGOsandtheprivatesector
Theroleofdevelopmentorganizations
4.CrowdfundingReadines
ASelf-AssessmentTool
Self-assessment
Readinessranking
Individualcategoryrecommendations
5.CaseStudy:CrowdfundingOpportunitiesinClimateandCleanEnergyInnovation
Introduction
Harnessingembeddedcommunityknowledge
Examplesofsuccessfullycrowdfundedclimateinnovationinitiatives
AttractivenessandviabilityofcrowdfundingforClimateInnovationCenters
Criticalsuccessfactorsandexecutionconsiderations
Criteriaforprojectsandcompaniesseekingtoparticipateincrowdfunding
StrategicrecommendationsfortheKenyaClimateInnovationCenter
Recommendationsforbusinessmodels
Conclusion
AppendixA:ResearchDiscussion
AppendixB:CrowdfundinginChina:RisksandLegalConstraints
References
郭俊鑫出任伟视捷中国首席执行官
电通安吉斯集团正式任命郭俊鑫（JimmyKuo）为伟视捷中国首席执行官。他将常驻上海办公室，并直接向电通安吉斯中国首席执行官崔仲诗（SusanaTsui）汇报。
电通安吉斯集团正式任命郭俊鑫（JimmyKuo）为伟视捷中国首席执行官。他将常驻上海办公室，并直接向电通安吉斯中国首席执行官崔仲诗（SusanaTsui）汇报。
作为伟视捷中国首席执行官，郭俊鑫将带领公司为客户提供创新方案以实现商业增长。郭俊鑫在2013年加入电通安吉斯中国，专注于服务全球及中国核心客户。他的战略眼光为公司带来了投资收益模式的转变，并为包括微软、保乐力加和荷兰皇家菲仕兰公司在内等客户提供了多样化的整合服务。
在加入伟视捷之前，郭俊鑫作为核心客户董事总经理效力于同集团的凯络媒体，他先前在各大代理商的任职经历涵盖了沟通策略、媒介交易、客户服务和商业管理等领域。
电通安吉斯集团中国首席执行官崔仲诗(SusanaTsui)表示：“Jimmy是一位具有前瞻性思维的天生的领袖，他的眼界及深诣行业之道的心界将助他一臂之力，带领伟视捷到达新高度。”
提及对未来的期望，郭俊鑫表示：“伟视捷中国拥有强大的团队和优质的产品，我很期待能带领公司迈入下一阶段的发展，为客户的商业计划注入创新能量。我的工作重心将在于保障为客户提供智能且具有洞察力的解决方案，并把客户的业务增长作为我们的首任。”
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